Asics is a true Japanese business success story. Founded 1944 Onitsuka Co was started by a Mr. Kihachiro Onitsuka onitsuka, founder of ASICS after realizing the potential of manufacturing sports shoe and foreseeing the sporting culture that would take shape in the future fashion industry.

Later in 1977 when merged with GTO and Jelenk to become ASICS Corp, ASICS was already established on the market as not only a sport shoe but a fashionable sneaker.

Today ASICS are worn by both athletics and urban cultures and if you are a ASICS sneaker fan, bookmark this site cause we will be posting ASICS releases, news and updates you won’t want to miss !


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